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Why social media marketers charge for community management
A few business owners often ask me, “What do you mean by Community Management?”. Community Management is often a term used in quoting management fees from marketing clients. As the name suggests, it...
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Engaging the audience on social media
Ever wondered how some brands could be so successful on social media? What do they have in common? What is their secret in engaging the audience on social media? Before I share with you some tried and...
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How to consistently create original content on social media that your...
In my previous blog series on building connections on social media, I shared the importance of having a brand voice on social media and how your brand can find its own authentic one. Today let’s talk...
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Are you ready to learn how to launch word-of-mouth campaigns without spending...
Photo credits to http://currentphotographer.com In general, word-of-mouth campaigns create an incentive to motivate your fans to do something. What are the important elements of all word-of-mouth...
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3 Golden Rules for Responding to Negative Feedback on Social Media
Recently I had some problems connecting to my hotmail account. Out of frustration, I tweeted about it and was pleasantly surprised to receive a tweet back from @MicrosoftHelp. As their customer, it...
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Social Sunday: How can you engage your fans better like these brands?
One common trick that marketers use in capturing their audience’s attention is to jump onto a timely issue. The Li Ka Shing Library, already one of my favourite Facebook marketing case studies,...
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Social Sunday: How can you deliver brand credibility on Social Media?
1. Collegify A pretty neat update to chase away Monday Blues and get their fans to “dream”. Collegify is a college consultancy service catering to students who want to study abroad. Studying abroad...
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Finding your authentic brand voice on social media
In my previous article, I shared an effective way to interact with your customers online. Today let’s talk about how to find your authentic brand voice on social media. This is part III of my blog...
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Social Sunday: Are you ready to learn from the best brands on Facebook?
Image courtesy of Arztsamui / FreeDigitalPhotos.net Sundays usually have a more celebratory mood and we want to be part of it. For the last 2 weeks, we published our first 2 instalments of Social...
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Welcome back to Social Sunday!
Image courtesy of Arztsamui / FreeDigitalPhotos.net What’s special about Social Sunday (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles...
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Sure-proof way to interact with your consumers online
Image courtesy of Ambro / FreeDigitalPhotos.net Clueless how to interact with your consumers online? Here’s a tried and tested method to help you get started! This is part II of my blog series on...
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10 steps to fire off your editorial calendar for Facebook
Image courtesy of Stuart Miles | http://freedigitalphotos.net We’re finally talking about how you can prepare a content editorial calendar for your Facebook Page. Wait, is a content editorial calendar...
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SMMInsights welcomes our first Social Sunday!
Image courtesy of Arztsamui / FreeDigitalPhotos.net What’s special about Social Sundays (#SocialSunday) at SMMInsights? We specially curated these articles over the past week and only pick the articles...
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Setting up your Facebook Page
Image courtesy of Marcus / FreeDigitalPhotos.net Last week we published a very useful article for helping brands kickstart their Facebook Marketing. We loved your response and we’re going to keep the...
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10 Questions that will Kickstart your Facebook Marketing
Image courtesy of Pakorn / FreeDigitalPhotos.net Last week, I began working on my first commercial Facebook marketing project, but faced difficulties deciding where to begin. After doing some research...
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How Brands are Under-utilising Social Media Connections
Image courtesy of Stuart Miles / FreeDigitalPhotos.net As the staggering number of social media users continues to rise every year, many brands are incorporating social media marketing as a part of...
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Social Media Marketing: 4 things you MUST learn from the Stars at Singapore...
Last friday night’s Singapore Social Concert featured 3 artistes – the refreshing Blush, cute Carly Rate and phenomenal Psy. Each artiste’s appearance met with different levels of enthusiastic...
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Tweeting someone? Think of your first tweet as a CTA
Image courtesy of Stuart Miles / FreeDigitalPhotos.net There are many ways people think about initial engagement between brands, professionals and other users on Twitter. I prefer to think of the...
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3 ways to manage your Online Brand Community
Image courtesy of Stockimages / FreeDigitalPhotos.net Earlier this week, I chatted with Mervyn Chen, Manager (Digital) of Singapore Management University (SMU) Corporate Marketing. We briefly...
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1 Key Purpose of Marketing Today: Driving Brand Ownership
Image courtesy of Africa / FreeDigitalPhotos.net A few weeks ago, I wrote how the social media marketers at Coca Cola “get it”. They see more value in brand inclusiveness than in exclusiveness. They...
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